Business Planning


	Core Ideology Your values and your purpose combine to form your "Core Ideology". Your core ideology should not change over time.


	Purpose We asked one of our clients why he doing what he was doing. He replied strongly, "Because I love milking cows". So the purpose of his business was to allow him to do what he loved doing. How he lives out his purpose may change over time, but whatever his business is doing, he must love it. This is what will drive his motivation.

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Business Planning:- Purpose

Step 2

Other Than Making Money, What Is The Purpose Of Your Business?

Everyone and everything must have a purpose. If you do not know what your purpose is, or you are unable to live out your purpose, you will lose or lack motivation.

Without motivation your Business cannot hope to succeed.

So clarity around your purpose is vital.

The key question we ask is, other than making money, what is the purpose of your business?

Sometimes we get a blank look. So we pose the question another way. What is stopping you from selling the farm, putting the money in the Bank and living off the interest? This always gets a response and this starts to uncover the purpose other than money.